Monday, 5 December 2011

H&M X Marni

Hot on the heels of their highly successful collaboration with Versace, high street chain H&M have announced their next designer partnership with none other than quirky-cool label Marni
Available online and in the 260 H&M stores worldwide (none of them in Australia, much to our collective chagrin) from March 8, 2012, the collection will include both womenswear and menswear, with bags, shoes, hats and jewellery in the Italian brand's signature luxe boho style. Label founder and designer Consuelo Castiglioni said of the collection, "I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements."
According to the press release, the womenswear will consist of vivid colours, bold prints and staple Marni silhouettes of "full pleated skirts, dresses, cropped trousers and jacquard knit." For the menswear, "colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics."
See below for preview images and a behind-the-scenes video; the flat metallic silver sandals and the tribal maxi dress are to die for!

April xx

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