Wednesday, 1 February 2012

MINKPINK goes global

Super cute Australian brand MINKPINK is taking things to the next level with the launch of their first global campaign. The purveyors of chic, fast fashion already have their on-trend clothing, swimwear and accessories stocked in more than 1000 stores worldwide, including Harrod's, ASOS and Urban Outfitters, with immediate plans for retail expansion across Germany and France (Sweden, Holland and Japan will be on the cards later this year, so keep an eye out!).
I'm a big fan of the global campaign concept, which simplifies and streamlines the brand image and message - I do like things to be neat and orderly, after all! Check out the new global campaign images (courtesy of MINKPINK) below... I'm already jonesing for the midnight blue laser-cut tank, leopard print shorts and fantastic Versace-esque swimsuit!

April xx

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